admin posted on February 26, 2010 16:54
THE ABC’sof Podz Eyewear Sales
Attach Podz to your keychain – never forget your eyewear again.
Bundle Podz with Tanning Lotion. You will sell twice as much eyewear.
Change the public view on tanning - educate your clients on the positives and safe eyewear use.
Demonstrate Podz Eyewear - Classic Podz feature 2 individual lenses which are the lowest profile lenses in the industry – no tan lines. Soft Podz feature a 1 piece flex-fit design which is perfect for stand-ups and those who like to flip over.
Enable your employees by educating them on responsible tanning.
Fortune cookie coupon can be placed inside each Podz for discounts or add on sales.
Gift Certificate add-ons are an easy sell.
Have all styles of Podz available. Podz offer a variety of designer styles, such as breast cancer “Pinked”, chrome, gold, Soft Podz and assorted colors.
Include Podz with new VIP or EFT memberships.
Just be creative. Podz Eyewear is so much more than protective eyewear; it can be used as a marketing tool to increase your sales.
Key Tags are a perfect add-on for Podz since they can be attached directly to the chain. It creates a “top of the mind” awareness” reminding your clients that they need to tan.
Lanyards are a great way to get teenagers to hang their Podz from the mirror in their car. Their friends will see it and will want one too.
Make sticker coupons and place on the inside of the Podz.
No longer provide eyewear for free. Many clients do not like to wear community eyewear. When a client purchases their own eyewear they are more likely wear it.
Offer a $1.00 off trade-in for a client’s old eyewear for a new pair of Podz. Avid tanners should replace their eyewear at least every 6 months.
Private label your logo and website on Podz.
Quit loaning out eyewear! This is the best time to convert due to H1N1.
Run a “Bundle” special that includes a “free” pair of Podz.
Sell 1 for $5.99 or 2 for $10 so that the client can have the benefit of both styles of Podz.
Talk to all clients about the importance and safety of eye protection.
View a client’s eyewear prior to them tanning. Be consistent. Ask every time.
Wrap a gift card in a box and place a Podz on top instead of a bow, great for birthdays and holidays.
X-tra income for you by converting your clients to purchasing their own eyewear.
Yearn for a higher per customer average (PCA) with eyewear sales.
Zap out the old habits with new innovative ones, let PODZ be a part of your team in 2010.